A collection of materials to give you a better understanding of our customers' experiences and to share our knowledge of table yield management. See how Table Games Yield Management (TYM) can help your operation become more profitable and increase player enjoyment.
In this article, Crown’s Executive General Manager of Table Games, Sean McCreery and Business Improvement Manager, David Croft share their knowledge on how Crown applied yield management technology to improve table games performance and enhance the customer experience.See the full article
This article summarizes the content of a 1 hour webinar hosted by Tangam featuring Mr. Shane Lett, Senior Manager of Growth and Development at Fallsview Casino Resort in Niagara Falls, Canada. Mr. Lett shares how Fallsview Casino optimized table game spread, staffing, and dynamic table minimums with Tangam’s Table Games Yield Management (TYM) system.See the full article
This document is adapted from a one hour webinar conference that explores how the Great Blue Heron casino implemented a new approach of table spreads and betting minimums based on analytics and actual player behaviours, instead of traditional practices and anecdotal opinion. The results were a remarkable improvement in hold from 17% to 20% and increase in Win by 7.2%. The webinar was hosted by Tangam Systems and featured guest speaker Peter Klugsberger, the Executive Director of Table Games at GBH.See the full article