A collection of materials to give you a better understanding of our customers' experiences and to share our knowledge of table yield management. See how Table Games Yield Management (TYM) can help your operation become more profitable and increase player enjoyment.
With the continuing world-wide rise of the Baccarat family of games, maximizing the game’s performance through yield management seems to be on every table games executive’s agenda. The term “optimum table games utilization” is being used widely...See the full article
Does the design of your table games operation hinder profit potential? This article presents an in-depth review of the top 5 sources of operational inefficiency. Strategies proposed here serve to improve the speed and accuracy of spread planning, and minimize the effects of operational gaps.See the full article
These table games revenue management best practices, present aggregated information gathered from 26 different table games management teams, who collectively manage over 6000+ tables across 70+ casino properties.See the full article
Years ago when I was visiting a local casino property, I observed that every open blackjack table was full to capacity, while a large number of tables remained unopened. I asked the GM why he didn’t open more tables or raise the limits. His reply was curt: “we’re going to get all their money anyway, so it doesn’t matter.”See the full article
Global Gaming Business Magazine,20120425
Over the past 30 years, technology has revolutionized so many parts of our business. From player tracking to ticket technology, to advanced database marketing, to name just a few, we have used each of these technologies to increase the profits we can drive within our four walls.See the full article